Being new to a city, public transportation can be overwhelming, especially from the perspective of a newcomer. The Barcelona map is chaotic and hard to comprehend quickly because lines are based on specifics of location that are irrelevant to an underground traveler.
In this re-design extraneous information is eliminated to make way for a more comprehensible and tourist friendly map, in very London Underground approach. Back panels of the map are used to clearly direct users through bold color coding and landmark iconography.
Identity/Information Design/Icon Design/Interactive/Environmental
This experimental poster series and book was created for a SCAD Alternative Design Exhibition. The work examines interpretations of design methodology, across a diverse group of designers.
The concept shows the relationship, as well as the conflict, between failure and the creative process. Through the use of experimental typography, painting, and scanner manipulation, this work seeks beauty and organization in error.
Poster Design/Book Design/Experimental Typography
Château La Coste is a vineyard and art gallery located in Le Puy-Sainte-Reparade, France. The vineyard blends traditional French wine making with modern art and architecture, to create perfect harmony.
The goal of this re-branding was to blend art and wine into one solid brand, to reflect the tag-line, “Wine is Sculpture.” Bottle packaging form, color, and pattern is inspired by artwork that can be found on the Château La Coste property, as well as the landscape of Southern France.
Frank Gehry, Tadao Ando, Louise Bourgeois, Alexander Calder, Liam Gillick, Andy Goldsworthy, Guggi, Paul Matisse, Tatsuo Miyajima, Larry Nuefeld, Jean Nouvel, Jean Michel Othoniel, Jean Prouve, Sean Scully, Richard Serra, Tom Shannon, Michael Stipe, Hiroshi Suggimoto, Tunga, and Franz West.
Identity/Package Design/Pattern Design
The Daily Deli sandwich is geared towards professionals to pick up on the way to work, during lunch break, or while traveling. The product as well as the packaging emphasizes health and efficiency.
A hexagonal structure evenly holds the weight of the sandwich, making it possible to stack boxes without crushing contents. When opened, top half of the box goes into the trash while creating a convenient way to eat the sandwich, eliminating paper and mess. Boxes come in a flat form to be packed and sealed with an individual label by deli employee, sold to be consumed day of.
Featured in SCAD portfolios.
A home improvement store can be a daunting experience forthe everyday shopper. Aside from being difficult to comprehend necessary information, hardware is currently presented with an intimidating aesthetic because of the use of masculine colors and excessive plastic shell packaging.
Cinch is a hardware line geared towards the not-so-handy handyman. The packaging is streamlined to the shape of the object, for easy identification. Friendly design aesthetic and simplified information make the product accessible. Cinch was created to provide high quality products for simple fixes, nothing more, nothing less.
YONAH Outdoors' mission is to inspire people to explore the outdoors. We design and produce multi-functional pieces of outdoor equipment. We want our equipment to bridge the gap between utilizing gear for outdoor adventures and everyday life.
The bear illustration is developed from the name and heart of the brand, Yonah, which is the Cherokee work for bear.
The earthy color palate is inspired directly from the fall colors of Yonah Mountain's leaves in Chattahoochee-Oconee National Forest in Georgia.
Sugar Rush Soda Co. is simple and sweet. The concept is inspired by the pure bliss and playfulness of old school candy shops.
The packaging is created to celebrate nostalgically sweet moments to be enjoyed by both young and old.
In the past decade Savannah, Georgia has become a mecca of hip and happening young adults, locals and tourists alike. Est. 1733 is a food and culture magazine that celebrates the best Savannah has to offer. Content is geared for a chic crowd that enjoys a big city lifestyle, with hints of small town charm.
This design puts a new spin on traditional food editorial design by celebrating southern cuisine as a creatively fresh and modern experience. Photos by A Beautiful Mess.
A collection of work created for Groupon.
The intention of this project was to bring fun and energy to an otherwise boring collection of information. The report reflects the unique in-store experience of LUSH Cosmetics. The exterior of the book draws inspiration from existing packaging by using a sticker as a seal.
Once opened, a vibrant product inspired color palette is revealed. Aside from using colorful infographics to show financial statistics, the content pushes the positive impact LUSH is trying to make on the world, which LUSH markets as the “heart of what they do”.
Annual Report Design/Infographics